When
I arrived in Beijing, I knew little of what to expect - of life
in China, of work in China, and, perhaps most bewildering in terms
of uncertainty, of myself. Only four weeks out of college, with
a degree from Harvard in East Asian Studies, I put myself in China's
hands, hoping that a year spent working and living in Beijing
would give me some direction, some inspiration, some idea of what
I wanted to do with my life. For all its specificity, my degree
in East Asian Studies - with a specialty in China, and, within
that sub-context, a focus on the social sciences - I graduated
with little, well, focus. But, as I have come to realize over
my last five months in Beijing, a lack of focus in terms of China
is, perhaps, an inevitable thing - with a landmass so vast, a
population so large, a history so long, a set of cultures so diverse,
and a rate of change and development so quick,China
is the nation-state embodiment of the moveable feast. It
is no wonder that I struggled to find a direction - my interest
in China provided me with so many different paths.
Living in China and in particular, working for a dynamic company
like Horizon Research Consultancy Group, has made me realize that
this is, ultimately, a good thing. China is best enjoyed with
an open mind, best appreciated for its many faces. While working
for Horizon, I have been exposed to an incredible breadth of work,
from public to private projects, from domestic to international
clients, from market research to strategy consulting. The incredible
range - and volume - of our work at Horizon simply reinforces
the notion of China's many opportunities, both for interested
researchers and for interested investors.
Apart from the big picture, my work at Horizon has also afforded
me smaller, more specific lessons. I entered the company as a
novice to market research, but already I have learned the details
involved in conducting research from beginning to end, as well
as how to tailor projects specifically to the Chinese market.
From my time spent involved in projects both directly and indirectly,
I have gained a tremendous amount of knowledge about the Chinese
consumer, and although it is impossible to make generalizations
about such a large market, it has been interesting to note trends.
But perhaps in the end, the most important lesson has been not
the stuff of market research alone, but the significance it represents
for China. Much is happening in China, and much will continue
to happen in the coming years. It is an exciting country, and
Horizon is an exciting workplace for this reason. I am no longer
worried about my lack of focus when I face China eye to eye -
the possibilities are limitless, yes. What could be better? |