基于研究 超越研究
  集团人力资源部编制 主编:周楠  编务指导:袁岳 曾慧超       2007年第4期
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张家界旅游散记

  张家界,地处湘西,是世界自然遗产,也是世界地质公园,以原生态的自然环境和奇特的地形地貌景观闻名于世。8月末,在公司组织下,在张家界进行了三天短游。现在从张家界回来已经有半个月的时间了,但那三天对张家界浮光掠影般的经历仍历历在目,写下小文,以资纪念。
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 第一天 黄石寨石峰——奇

  到达张家界下了火车之后,直接被送到了张家界国家森林公园附近的饭店吃饭。这家饭店灰瓦、白墙、红柱,背靠绵绵绿色青山,人工营造的色彩与大自然天然形成的底色协调的融合在一起,这绝不是在城市中依靠所谓的园林绿化能够达到的效果。长久处于城市水泥森林中,闻惯了汽油和灰尘的味道,忽然站在这里,周边是葱茏的树林和竹丛,空气中都带着树枝竹叶的气息,略带潮湿的微风拂面而来,带来一种非常清新的感受。
  乘缆车上黄石寨,虽只有短短几分钟的时间,且是一堆人站着挤在缆车上,但决没有影响大家对缆车外奇石独耸、危峰矗立景色的惊叹。张家界的山突兀陡峭,完全不同于北方山势的雄浑漫变,如果将北方连绵起伏的山势比作功力雄厚的内家高手,依靠自己深厚的内力和磅礴的气势屹立于天地,则张家界的山就好比一个身手矫健的剑客,依靠自己独创的剑术和迅捷的身法行走于江湖。张家界的山更加锐利,与其说是山,倒不如说是石林来的更恰当一些,一个个石柱拔地而起,如刀枪剑戟直耸而上,石柱与石柱彼此独立,中间少有勾连牵绊,有的石柱甚至高达百米,就那样茕形独立,让人十分好奇,大自然要用怎样的鬼斧神工,才能形成这样的奇观。下山的时候看过旅游车上的电视介绍,才大略知道这就是所谓的“砂岩峰林”,不同于黄山的“花岗岩峰林”和桂林的“石灰岩峰林”,是世界少有的一种自然现象。张家界原来是海边,砂岩层积累了大约500米的厚度,后来经过了2亿年的沧海桑田、风刀霜剑,雨水侵蚀,带走了下层松散的岩土,上层的岩土不断坍塌,但一些坚固的岩石顽强的留存小来,才形成如今的模样,我们在山下走的路实际上是当时的地底,黄石寨的山顶才是原来的地面。
  所谓的金鞭溪,就是一条山泉汇集形成的小溪而已,溪水蜿蜒于岩石、树丛之间,偶有卵石堆积,略有落差,便得以听闻潺潺流水之音。溪水清澈见底,偶有小鱼逆流而游,摇头摆尾,为小溪更添了许多生气。因为溪水的纯净,成为国家保护动物娃娃鱼(大鲵)的栖息地之一。不过在这种游人如织高度开发的旅游线路上是看不见野生娃娃鱼的,倒是在路边不时出现一群群拖家带口的野猴,或许已经习惯了游人的大惊小怪,这里的猴子一点也不惧怕人们的闪光灯,从容穿行于树枝之间。行走在金鞭溪的路上,一路上听导游小燕子介绍者神鹰护鞭、猪八戒背媳妇、夫妻相会等景点,在导游的刻意渲染下,一处处略有特色的石峰、石柱都披上了神秘的色彩,有道是“三分景象,七分想象”,大家都像被导游催眠了一样,不停的点头:“像,真像!”
  晚上在酒店,回想一下张家界风光形成的过程和目前被人为赋予的景点名称,其实和我们的咨询工作的过程很有相似之处:都是要经过长时间的积累,堆积大量的原始素材,随着时间的推移和项目进展的深入,逐渐去粗存精,形成了一些鲜明的观点和策略,然后给这些观点和策略起上一个好听的名字,然后再像导游那样灌输给别人,我们有积累、有沉淀、有雕琢,客户不服都不行了。越想越觉得类似,呵呵!这也算张家界游的一个感悟吧!






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 第二天 天子山云海——妙

  在酒店休息一晚之后,迎来了张家界三天之游最累的一天,行走十里画廊和爬天子山。
  或许是经过了昨天对张家界石峰的惊奇,见多了奇峰怪石,翠树青竹,十里画廊只有两边的山和山沟里的树草,看不见山花,也听不见溪水,十里画廊并没有再给人带来惊艳的感觉,倒是大家对身边不时经过的小火车上的美丽司机赞叹不已。或许导游小燕子也感觉到了大家情绪不高,答应了给大家唱山歌的要求,但前提是我们队伍里的男士要先唱,尤其是未婚男士更好,但遗憾的是我们队伍里的未婚男士们太腼腆,推来推去,最后还是我们的徐主席大声唱了一首《康定情歌》,引来了导游小燕子的歌声回应,导游小燕子是土家族,她的歌音调很高,很是有少数民族歌手的韵味。
  天子山似乎比昨天的黄石寨要高些,门票上这样介绍:天子山风景区,面积六十五平方公里,主峰海拔一千二百五十六米,被誉为“秀色天下绝,山高人未识”的自然风景处女地,有一座天桥、两口天池、三座古庙、四个天门、五处飞泉、六个洞府、七个风景区、八十四座天然观景台,尤以石林、云海、霞日、冬雪为奇观。但我们一路爬山,都是已经修好的石台阶,号称五上五下之后才能到达山顶。山路无风,好在阳光没有那么强烈,所以大家除了气喘吁吁、腿脚酸麻之外,并无挥汗如雨之苦。穿行于树木和岩石之间,一路曲折向上,并没有看到门票上介绍的这些景观。或许是因为导游偷懒(不和我们一起爬山,直接坐索道上山顶等我们),少了导游小燕子的介绍,沿途的风景无从辨识,爬天子山成了真正的登山锻炼,不过苦尽甘来,登上山顶之后看到的峰林雾海证明了不枉先前的爬山之累。
  爬上天子山的第一个景点便是天子阁,天子阁高30米左右,有六层,天子阁的最高层是观赏整个天子山风景的最佳地点。自下而上,每登临一层,所看到的周边景物都有所不同,最底层仅
  能看见周边的树冠,随着登高渐渐地能够看见天子阁周边的山形山势,站在天子阁的最高层,周边的景色毫无遮挡一览无余,苍茫的远山象天边的海涛,奔腾起伏,海涛之间 突起峰林,象钢锥直刺青天。以天子山高台为中心,周边的地层下陷,形成方圆几十里的山谷,这巨大的山谷名叫“西海”,“西海”云雾迷茫,沿岸峭壁耸峙,深不见底,内有千百峰林在云雾中突起,谷底云深雾厚,看不见峰林根植何处,山顶云涛飞来卷去,峰林时隐时现。峰林、古松、绝壁、云海,构成了完美的人间仙境。
  从天子阁上下来,已经是中午了,恰好下了一阵不大不小的雨,山里雨多,也不奇怪,但是导游小燕子担心如果雨停云不散,那诸如御笔峰、仙女散花之类的景色就看不见了。好在老天帮忙,没有让我们这些远道而来的游客感到遗憾,雨过云收,太阳重新出现在天空。山谷里的水气蒸腾而上,随着山风涌动,峰林时隐时现,景色瞬息万变,就连常年在这里接待游客的导游小燕子也感叹我们的好运,雨过天晴,云蒸霞蔚的妙境并不是所有人都能看到的。
  天子山的云海峰林相得益彰,移步易景,成为大家照相最多的地方,即使用很普通的数码相机照出来的照片,都让人感觉有专业的感觉,这些照片让大家都有了回去让别人艳羡的资本。这里,用不着犹豫,眼睛看见了好,不要犹豫,只管按下相机快门就是了。也许刚刚看到云海中的仙山奇景,在你调整相机的时候,云雾向潮水一样涌来,眼前就完全变成了茫茫云海,让人无法按下相机的快门;也许当你正因为无法捕捉刚才的美景而怅然若失的时候,风吹云动,奇景再现,让人产生“柳暗花明又一村”的惊喜。

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 第三天 猛洞河漂流——爽

  今天是张家界之旅的最后一天,也是本次旅游最爽的一天。用导游小燕子的话说,来张家界旅游就是要“两泡一漂”,所谓的“两泡”指的是“泡脚”和“泡茶”,“泡脚”和“泡茶”在到张家界的第一天和第二天都已领教过了,实际上就是给大家推销药和茶叶而已,而今天的“一漂”才是真正的重头戏,长达两个半小水的水上漂流,游乐场里面的“激流勇进”才几十秒,呵呵,两个半小时在水上游哉优哉,想想都让人期待。
  去往猛洞河的山路十分险要。从张家界出来,到达猛洞河的时候,旅游大巴是从猛洞河两边的悬崖上逆流而上的。猛洞河在深深的谷底,公路修在一侧的山腰,山路偶尔拐弯的时候,会看见汽车一侧深达百米之下的猛洞河,可能太高了,从汽车望下去细细窄窄的一条水线,并不让人感觉猛洞河“猛”在何处,只是对公路和河水之间百米落差心惊不已。大家开玩笑,一致要求身高体壮的“水总”坐在大巴内侧,以保行车安全。
  终于到达了猛洞河漂流的出发点,大家纷纷到路旁的店铺购买打水仗的“武器”,“武器”也很简单,一种是“水枪”,实际上就是放大了的针筒,放到水里抽足了水,然后对准目标猛推活塞,将水喷出去,也能打个十几米远;还有一种“武器”就是水瓢了,舀起水直接泼向别人。因为不知道“武器”的效果如何,大家只买了一些3块钱一只的水枪和几个水瓢就匆匆上了橡皮艇。等到水里漂了一段时间,与“敌人”试探性接火之后,才发现手中的“武器”不堪使用,水瓢只舀了几下就碎了,3块钱的水枪“水力”太小,威力不足以应对“杀敌”的要求,于是纷纷从游荡在周边的小贩手中进行“武器”升级,更换成“水炮”,实际上就是更粗的“水枪”。“武器”升级之后就是有效啊,“水力”大
  增,杀得“敌人”落荒而逃,嘿嘿!威风啊!不过我们自己也好不到哪去,几个回合下来,全身上下就都湿透了。
   猛洞河的河水很清,大部分路段的水势都比较平缓,但在一些乱石挡道或者河水拐弯的地方也比较湍急。每当经过这些地方的时候,整条船起伏波荡,人也随之上下左右乱晃,仿佛要失控,特别是船头从浪尖朝下陷去时,整个船头都淹没水中,浪花扑向众漂客,突然间,又一个浪将船头猛地抬起,船头的人便又跟随着高高抬起,这时候船后面的人还在浪底下呢,如此这般上下颠簸,带来漂流的刺激,一般不会有危险,但也有例外,另一条船上的两位同事就曾经不慎落水,好在两人水性较好,非常镇定,有惊无险。
  猛洞河两岸都是高耸的石壁,坡度很陡,虽然是石壁,但基本上都被茂盛的植被覆盖了,看不见山体,稍微平缓些的地方竟然也生长着一些笔直的大树。船行水上,人在谷底,两山夹歭,青山碧水,人在画中游。最值得一看的是沿途的瀑布,大大小小有几处,最大的一处水从上面跌落到河面的时候已经有几十米宽了,水声隆隆,非常壮观,这处瀑布只能从河面上看到,周边全是悬崖,不可能有人从陆地走近看到。大家都连称可惜,因为相机、手机等不能带上船,不能用相机记录下这壮观的一幕。在一个较小的瀑布那里,掌舵的船工直接把橡皮艇划到了瀑布下面,原来以为瀑布形成的只是一片水帘而已,等到瀑布从头浇下,才发现是厚厚的一片,水的力量是那么大,虽然只是冲了短短的十几秒钟,但感觉压力很大,仿佛都喘不过气来。沿途漂流了两个半小时,中间竟然还赶上了一场小雨,让大家体验了一次雨中漂流的感觉,快到终点的时候,水流平缓,水面宽阔,一些人纷纷下水游到了终点,过了一把在自然河水中游泳的瘾。
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  短短两天半的张家界之游不知不觉中就结束了,虽然是匆匆忙忙的走马观花,天门洞、仙人桥、点将台很多景色并没有亲身领略,但黄石寨的奇特石峰、天子山的美妙云海、猛洞河的激爽漂流,仍然带给人无穷的回味。张家界,是一个值得再来的地方。

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 零点的人,零点的事——2007年的夏天,我和零点一起走过
  
——前进策略实习生 杨中英
  2007年的夏天,大学阶段的最后一次实习,从面试那天开始,和零点走过的每一天,我的生活充实而快乐……回想在零点的1个半月时间,那些人,那些事,让我记忆犹新……

零点的人
  “认真地工作,快乐地玩”是零点人的作风。虽然调查咨询业是非常辛苦的行业,工作压力也比较大。但在工作中,零点人却始终保持着这个行业需要的公平和客观,保持着这个公司承诺的专业和专注,对待工作一丝不苟;然而在工作之余,零点有许多丰富多彩的活动,此时,零点人又转入“快乐玩”的角色,实习期间有幸参加的2007年零点嘉年华活动,已让我大开眼界,各种活动中各路高手尽显风采,各领风骚,不论是比赛选手还是啦啦队,都乐在其中。
  讲到零点的人,自然首推袁岳。认识袁岳很偶然,想来还真佩服自己当初的勇气,坚持发邮件“骚扰”,才把他请到学校跟我们进行了一次座谈,这才有接下来的故事,才有我的零点之旅,才有成为零点人的这段美好经历,由衷地感谢他。袁岳是个魅力型的人物,他智慧、幽默、充满激情,叱咤商界、游韧于媒体,却是个童心未泯的顽童,积极入世,指点江山,却又可以背起行囊,踏上旅途,享受生活,这是我进入零点之前对他的总体印象。进入零点实习以后,对袁老师的认识又加深了一步,尤其他在零点15岁庆祝晚会上的一席发言,让我颇有感慨与感动,“零点再前进,15岁的品牌理想”,就是坚持做中国本土化的调查和咨询事业,坚持做成有世界影响力的中国研究咨询公司,这让每一个零点人深刻体会到零点的社会责任感和民族情感,坚守属于中国研究咨询行业自己的天空,并且帮助中国企业走向世界。零点人正在向着这个目标前进……
  说到认识的零点第一个同事应该是周楠,那时组织座谈会的时候一直由她和我联系,每次听到她的声音觉得很美,渗透出一种温雅稳重的感觉,当时设想是一个成熟的女性,并且期待一睹芳容,可真没想到周楠原是一个如此活泼可爱漂亮的女孩,但是做事情却稳重而成熟有度。面试我的是现在的老大徐勇和集团的李辉,还是第一次进行这种正规的公司面试,但当时的面试氛围很轻松,印象最深刻的是谈到公司的文化时,我自己感觉已经逐渐体会到这种专业而快乐的氛围。从技术上来说,徐大勇是非常资深的专业人士,SPSS和PPT等都玩得特别溜,在技术上非常有耐心地指导我们,分析工作做得非常认真专业,让我们受益匪浅;从性情上来说,徐大勇是个乐观、快乐、热心的大孩子,用他自己的话来说“爱耍”,作为工会主席,他是公司业余活动的积极组织者,更加是超专业的啦啦队队长,跟着这样的老大我们很开心,工作之余有许多乐趣,学娱结合。对于李辉的佩服源于两点:和零点一起成长的人;乒乓球男单冠军,希望有机会多向他学习。袁总的司机小林师傅是个很热心很可爱的人,每次见他都笑得那么灿烂,他也是个生性爱玩的人哦!我偶尔也会在水总(王水利总监)的带领下协助项目进展,水总是个非常认真细心的人,做项目非常尽心尽力,经验颇丰,他还是零点嘉年华脚斗士比赛的冠军哦,很棒的!孟经理是个超和善超谦逊的人,工作时乍看像一位大学老师,项目做得很出色,虽然没有跟随他做过项目,但是从他所带领完成的项目报告中学到许许多多;娱乐时他又整是一个运动健将,从嘉年华的羽毛球混双亚军,到足球赛上的飒爽英姿,充满了活力。赵总是个非常有个性的领导,对待工作要求非常严格,批评指导的时候言辞非常犀利,一针见血,但是可见他对策略的投入之情甚多,对咨询行业信心之大;平时他又非常和蔼亲切,关心员工的想法,外出活动时还挂个单反相机,照片照得很棒哦!对于张军和冯博的认识开始于嘉年华,乒乓球混双冠军让我们一睹两位副总裁的绝佳组合,张军是个超有个性的女强人,豪放的性格散发自然的人格魅力,很让我们佩服,冯博是个很有风度的领导,做的培训也很精彩,是位典型的国际型人才。很喜欢林岚的温柔大方和美丽气质,她的微笑总让人感觉舒畅,可她也是一个做事很有风格的女强人哦!对高琪的了解不多:嘉年华羽毛球混双冠军;离开零点前往广东创业的热血青年……在欢送他的聚餐会上,我对策略的许多同事有了更多认识,那次聚会大家玩得很欢,其乐融融。吴博一看就是个博士,说话做事总纠个为什么,言谈之间就流露出专业的风范,并且应该非常酷爱日语,否则为何在去卫生间的路上还念叨着呢?唐琳是我们的“辅导员”,性格超好,也是一个大小孩!李国良总经理是个非常风趣幽默的人,言谈举止也很亲切和蔼。对于王峰的认识在于他每次会议上智慧而独到的见解。漂亮温柔的常悦姐为大家组织了许多培训和娱乐活动,大家能够“认真地工作,快乐地玩,”她功不可没哦!王侃是我们的网络支持,很严肃地警告大家不许装QQ和迅雷等

 
等,多亏他折腾了半天,才使我用的台式机脱胎换骨,结束了我扛着本本挤公交的艰苦生活,很感谢他。还有零点的许多新员工像可爱豪爽的冯惠超、热情绅士的文河根、腼腆认真的宗宁伟、活泼开朗的韩菩等都和我们几个实习生打成一片……
   因为这些可爱的零点人,让我们实习生很有归属感,这是我在以前的实习单位所没有的感受!

零点的事
  在零点实习的1个半月时间里,我经历颇丰,但是给我印象最深刻的是零点的学习氛围和企业文化。
  我在零点上学。来零点之前就耳闻零点是一个典型的学习型组织,自己亲历之后确感名副其实。作为嘉年华活动一部分的英语脱口秀足见零点对于员工外语能力的重视和培养;初来乍到就有幸参加了公司2007上半年的含义解读会议,冯博和范文拿上半年的优秀调查咨询报告为全公司员工做了非常专业的评析和培训,这是我第一次对市场调查分析报告有比较全面和深刻的认识,对零点培训机制有了一次典型直观的感受;赵总和冯博先后为我们策略的员工进行就关于咨询行业的职业规划的培训和座谈,使我们清晰地了解了前进策略的成长历史,对行业前景以及自己的定位有了更多深入和全新的认识;在项目任务不太重的时间里,徐大勇组织我们部门内部进行相互学习和交流,他给我们进行了PPT制作的培训,让SPSS软件基础比较好的同事给我们上课,他还专门请王水利总监给我们进行了定量分析报告撰写的培训,使我们在项目任务的执行能力和完成质量上得到了很大提升;孟经理带领的金融街项目的内部展示会让我对公司的项目陈述有了切身体会,陈述展示与批评建议本身就是一个相互学习的过程;吴博的《以MECs理论为基础的质化分析》让我领略了方法目的链理论的高深和功用,袁总在前往耶鲁之前给我们讲了《18个人情世故》和《18个常情世故》,以非常生动幽默的事例给我们上了一堂思想课。
  零点15岁。作为实习生,能够参加零点研究咨询集团15周年的庆典,真的是件非常荣幸的事情。羽毛球赛、乒乓球赛、保龄球赛、厨艺大赛、卡拉0K冠军赛、角斗士、踢毽子赛、绑腿助跑赛、拔河赛、骑士寻宝、英语脱口秀、Happy Kappa,零点人在各方面有深藏不漏的高手。7月21日的晚会回顾了零点15年走来的成长历程,有零点的家,零点的人,零点的事,让每个零点人深怀感动,尤其是袁岳的一席感言,让零点人深刻体会到一种自豪而艰巨的使命感,零点要坚持做中国本土化的调查和咨询事业,坚持作成有世界影响力的中国研究咨询公司。尤其在这次嘉年华活动中,我更加深刻地体会到了零点优秀的企业文化,总裁,副总,经理都和员工打成一片,袁岳这个在自己的博客上每周推荐一道菜士的美食专家还跑到密云水库去摸来河蚌一试身手……在庆祝晚会上员工对公司的深厚感情流露无疑,大家之间的默契和感动时时展现……"零点养风流,十五嘉年华"!
  2007年的夏天,我和零点一起走过……可乐,可感,可铭记!




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 HORIZON STORY
  
——Horizonkey James Whelan

The time I have spent interning at Horizon has been the happiest three months of my life. I’ve learned a great amount, I’ve made lifelong friends, and I’ve contributed to and witnessed one of the most amazing periods of human history first hand. The experience I’ve had here was totally different from my expectations, and will seem exotic and unimaginable to my friends back home. In fact Horizon is a special firm whose corporate culture and mission transcend the east west divide. It’s not unlikely that many Chinese will be surprised by my story.

On my first day I arrived excited and nervous. I had never worked in an office before, let alone a Chinese one. My imagination provided me with a vague image of what I was in for: the standard intern experience of making coffee, delivering notes, photocopying forms, and staring at a computer screen waiting for instructions. To this I added my outdated American stereotypes about Asians, and wondered how many bottles of whine and cartons of cigarettes I would have to buy to appease my bosses. My main goal was to endure the internship and list it on my CV “graduate school here I come” I thought. Just doing an internship was good enough; I was not too worried about the content. I had two questions: “how can I stay out of trouble” and “what’s for lunch”. The answer to both questions came as a surprise.

On my first day I arrived at 7:30 and by 9:30 my attitude had totally changed. I had been given a meal card and a desk, and I had been introduced to my colleges. The meal card and the desk were impressive. I received my email address and network designation as unexpected honors. The meal card was nice too. I ate breakfast at 5:30 that morning and by 8:00 I had already started thinking about food. None of that did as much to change my attitude however, as the people I met in my office. Hence forth I would proudly call them colleges.

Horizon-china.com mentions that all Horizon employees have advanced degrees including a large number of PhDs. What it does not mention is how this firm has managed to recruit exclusively, friendly, humble, yet brilliant people, most of who are attractive women. Here I venture into the realm of true facts about Horizon that Americans will not believe. Far from the hierarchy I had expected I found it hard to tell boss from worker as I walked down the hallways of the office. I felt I had entered an atmosphere where I would have to do my absolute best just to keep up. I thought, “I’d never be this lucky in America, since Google does not take 19 year old interns”. Realizing that I could learn volumes of useful information and numerous useful skills from anyone in the office, I resolved to use every minute to learn as much as I could.

In America every firm has a mission statement, sometimes even a vision statement, which supposedly sums up the purpose of the company to allow every employee to work together for a common goal. We say that the worse the management at a firm is, the longer the mission statement. At Horizon the management is so good that it transcends a verbal mission statement, in its place I found that every employee had a deep love and commitment to the well being of the company; a commitment which I now share, but one which my western mind found hard to understand.

For over a month I watched in awe as the entire staff displayed its devotion. Team members accepted their work and did it well, tirelessly. No office in America has such high moral, no office in Europe works so hard. In vain I sought explanations ranging from fear,
 
to some cultural explanations. None of them could account for the levels of genuine enthusiasm and creativity I saw, much less could they explain the improved moral and ingenuity I was gaining. I knew something special was at work in Horizon; employees seemed motivated by something more than money.

Part of the explanation at least in my branch of the company certainly came from the efforts of our COO Gloria, and our general manager Zoe. As a manager Zoe seems to possess unlimited energy which she pours into her work, and the work of her team. Every time needed help she seemed happy to help me. I find this very touching because in my culture requests for help are met almost invariably with reluctance and a reminder of how troublesome the request is. Zoe has never shown that to me or any other employee. The result is that working for her is a joy and submitting completed work to her inspection an even greater one.

Gloria is the driving force behind many of our projects and highly motivational. Once I attended a late meeting that lasted until ten pm。 I left the meeting room for a cup of water tired and slightly bitter. When I ran into Gloria in the hall she gave me a look full of such positive energy, I felt lucky to still be at work. Asking how she was able to produce such a look after 15 hours ours of work is like asking how Liu Xiang runs so fast. There are some very special people in China today.

Dr. Yuan is certainly another key. He's greatly revered at Horizon but is he really world famous? Let's put it this way: Last week a BBC interview with Dr. Yuan was broadcast over American public radio. Dr. Yuan said some very audacious and insightful things, and inspired my mom. That's right even if I were in the states right now I would still be listening to my mom, a 50 year old American middle school teacher, quote Dr Yuan's words. I don't think I can add anything to that.

I knew that the great people running Horizon had created an atmosphere of high moral. But I still could not fathom how they had done it. The answer came during the annual weekend retreat that I was privileged to attend. To an American a work sponsored weekend activity is work. Americans hate weekend retreats with their colleagues passionately, and never report enjoying them. For this reason I could not understand why I was so willing to go or why I was enjoying myself so much. Theoretically according to my cultural standards I should have been unhappy.

On the first night of our two day retreat, sometime during the Karaoke contest I figured out why I was having fun and why I loved Horizon. This company is a family; Horizon team members help each other and care about each other, individually and as a group. From that moment I was not at a company function but at a “family weekend gathering” which incidentally is one of Americans favorite forms of recreation.

At that moment I felt slightly overwhelmed. China is in a transitional period. Horizon, founded in 1992 represents the new face of Chinese business. It breaks all the old limits of what a Chinese firm can be; in fact it is revolutionary by any standard. I look forward to watching Horizons impact grow domestically and globally. It will change the way we think and the way we do business. I learned a lot about research this summer but Horizon taught me even more about how to live.

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Top Ten Horizon Memories

10. My first trip to the Cafeteria: No frozen food, no preservatives, they even serve fresh vegetables! I know I am not in America anymore.
9.My first English Corner: Its great Horizon gives employees so much training. I learn that I will be a judge of the English competition. Dr. Feng taught me a great new word 贿赂.
8. Meeting children from Beida Middle school: I met some really amazing young people. Most of them said they admired Bill Gates. But I think Bill Gates will admire them too someday.
7. Playing Ping Pong: Horizon has a Ping Pong table in its office. Even the girls who work in data entry play better than I do. You have to have fast reflexes to work in Horizon.
6. Losing the Knee wrestling competition: If it did not make me so sore this might be my best memory. Knee wrestling is a great way to practice basic martial arts skills, and lots of fun.
5. Telemarketing for Sino progress: Its fun to say “Hi this is James from Horizon-China” but its even more fun to say it 30 different ways to 200 people. I'll never be shy again.
4. Doing MR interviews on international lawyers. It's great to see a Horizon trained researcher at work, they are very professional and thorough.
3. Judging the English competition: There were too many good English speakers at that contest. Judging was challenging but rewarding because of the high quality of the presentations.
2. Horizon cooking competition: Chinese food has such amazing variety. With just potatoes my colleagues were able to create an amazing variety of flavors. It's not hard to get used to Chinese food, just hard to get used to not eating it.
1. Replacing Ms. Qu at the English demonstration: I think I did a good job of entertaining Horizon. It was great to work with new friends from Horizon Shanghai, Horizon is a bigger family than I realized.

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  Beijing Vs. My Town

My lifestyle in Beijing is much different than at home. Here are some of the differences I’ve noticed.

Work: Construction Vs Market Research
In America I work outside using electric tools. Although the work is interesting its very hot and noisy. Work begins at 5:30 and ends at 9:30. I get a free bowl of oatmeal for breakfast and peanut butter sandwich for lunch.

In China I work at an office with a computer. I come into work around 8:30 and around 5:30. The office is air-conditioned with plenty of fresh water to drink. Instead of working with my hands I get to work with my mind, which is much more interesting. The best part is the cafeteria which provides good food and a lot of it.

Food: Avoiding Hunger Vs. Finding Happiness
Americans like to use food as a tool. We eat in order to keep up our energy and avoid feeling hungry. Sometimes we even use food as a distraction. In America I would eat the same thing everyday to save money. For breakfast I have one egg and oatmeal, for lunch I eat a fruit salad at my school cafeteria, and at night I eat eggs and oatmeal again. I take a vitamin pill to make sure I get complete nutrition. My average meal time is ten minuets.

In China food is an important part of life. People like to have variety in their diets and enjoy their meal times. I can afford to go to a local restaurant for breakfast every morning. I eat different soups and dishes everyday, and it all tastes very good. Sometimes I take a whole half hour to eat just to enjoy my food. I think the Chinese habit of enjoying good food is very civilized.

Transport: Predictable Vs. Exciting
My hometown does not have a bus or a train
  system. Everyone gets around by car.However the population is so low I never see any traffic jams. When I want to go somewhere in America I use my car to drive there. I can get to anywhere in my town in less than ten minutes. But there are some disadvantages to the system. One example is that if I don't own a car I can't get anywhere at all. One of the biggest reasons I have to work each weekend is to make sure I can afford my car. Sometimes I wonder if cars really represent freedom.

In China the bus system means freedom for everybody. I love having a subway card that lets me go anywhere I like very cheaply. Of coarse it's very inconvenient not to be able to predict traffic. Sometimes it takes ten minutes to get to work and sometimes half an hour. Overall I prefer the Beijing system. Driving a car is very boring and stressful, public transportation is exciting.

Hobbies: Boxing Vs. Taiji
In America when I have some spare time I practice boxing. Sometimes I even use boxing as a way to make money. When I go to the gym I just say hello and start exercising, when I finish my scheduled training I just go home, usually feeling pretty sore. I never see my Boxing friends outside of the Gym.

In China I learn Taiji, it's a much more relaxing and sociable experience. We practice in a park with many young Children nearby and spend allot of time laughing and talking. Since there are no contest for earning money the atmosphere is very relaxed. We often go out to eat after training. Taiji opened up my eyes to a more civilized way of life, where getting rid of excess is more important, and acquiring new things. From now on I will try to arrive at my goals naturally rather than forcing things to go the way I want them to.

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 零 点 随 想
  ——上海公司 顾均慧


  转眼之间已经做了两年的零点人,时间如白驹过隙,流逝的速度令人瞠目结舌。这两年,是零点让我由一个与陌生人说话都会脸红的青涩女孩,成长为在客户面前也能泰然自若的公司白领;由一个未谙世事的懵懂女孩,成长为沉着稳重顾全大局的职业女性。
  还记得当初进公司面试时,看到张军得体的装扮、干练的作风、出众的谈吐,处处彰显出精致与优雅,让我非常渴望成为零点公司的一员。不久之后幸运之神终于向我招手,我的梦想变成了现实。
  进入公司后,面对着完全陌生的工作领域,担心、紧张、拘谨、压抑时时困绕着我。与客户沟通时的手足无措,向前辈请教时的小心翼翼,和领导交谈时的心跳加速,每天都深怕自己不能胜任工作。每次拖着疲惫的身躯,挤在像沙丁鱼罐头一样的地铁里,刚开始新鲜兴奋的情绪很快被疲惫倦怠所取代。
 
  我一点一点学习,一次一次请教,一晚一晚加班赶写报告,一天一天迎接全新的挑战……经过不断的努力和学习,我对业务和日常工作日益熟悉,逐渐能够游刃有余地处理好工作了。得到领导的肯定、同事的称赞、客户的好评,我感觉再苦再累都是值得的。生活重新有了色彩,上班的脚步似乎也轻快了许多,每天我都可以带着笑容从容地投入工作。即使遇到刁钻的客户和棘手的项目,我也能不断暗示自己要坚持下去,风雨过后总能见彩虹。
   在零点的几年,让我感受最深的是公司相互学习和平等共事的文化。记得初进公司时,需要学习的东西很多,看到“前辈们”忙碌的身影,总让我不好意思开口请教,唯恐影响他们的工作。令人想不到的是,周围的同事经常会主动关心我,问我有没有不明白的地方。向“前辈们”请教问题的时候,他们都会立刻放下手中的工作,详细给我讲解,不懂的地方甚至会反复向我解释。工作中遇到难题的时候,同事们也会聚在一起出主意、想办法,共同克服困难,让人感到很温暖,不是一个人在“战斗”,而是一个团队在攻坚克难。公司的领导和员工之间没有界限分明的等级关系,更多的是平等共事、和谐相处。刚进公司的时候真有点不习惯,感到奇怪的是为什么大家对总经理也敢直呼其名?渐渐地才明白这其实也是公司的文化,在这里没有老板对员工的呵斥,也没有上级对下级的责问,有的是像朋友一样的建议和劝告。
  零点公司就像一个大家庭,年纪相近的年轻人在一起相互帮助、相互学习,为着一个共同的目标去奋斗着。零点也像一艘扬帆起锚的航船,在船长的指挥下,我们这些水手们抡圆了胳膊、舞动着双桨,高挂云帆,乘风破浪。



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 从“零”开始
——零点实习总结
  ——上海公司实习生 郭 斐

  记得当初翻看新东方的《咨询公司指南》一书的时候,零点调查的名字便和华南国际市场研究、盖洛普(中国)咨询的名字一起出现在国内信息咨询业的代表公司介绍中。那时的我第一次了解了信息咨询业的使命——通过信息调查、收集、整理和分析,为客户的决策提供准确、完善的辅助信息——也记住了零点的名字。
  “不正不负,不偏不倚,做客观的中立研究机构。”——这是之后第一次在零点的官网上徜徉时所打下的对零点的印象。介绍软文中,字里行间所透出的那种特质,与其称之为“专业”,称之为“严谨”,不如称之为一种“气节”,一
 
种“傲然风骨”。被这种特质所吸引,在零点的网站上,我对零点成长壮大的历史背景、其所涉猎的领域和其所从事的工作进行了初步的了解。带着一份好奇和倾心,也是出于对本土最好的信息咨询公司的那份向往,那时的我便产生了去零点亲身体验公司文化的想法。
  一个偶然的机会,得知同专业的同学寒假已在零点实习,便请他帮忙投递了简历。尽管在苦等面试一个月后被告知零点只招收研究生的实习生,但我还是很乐意以Part-Time Assistant的形式在零点开始一段local consulting firm的追梦之旅。
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 【第一次亲密接触——我的职场初体验】

  初进零点,一切都是那么新鲜。
  记得报到的第一天,就被安排了作“神秘顾客”的任务。懵懂中接受了培训就赶忙上路,没想到零点的第一天,就以这么一种紧张忙碌的节奏开始了。感谢无所不知的丁丁地图,感谢师傅的远程指挥,也庆幸碰到了一个nice的被访者,当我淌着汗风尘仆仆地从遥远的闵行赶回,迈入零点大门的那一刻,我的嘴角上扬着胜利者骄傲的微笑。写字楼、办公桌、永远数不完的文件袋……而我的职场第一天,就像我所在的部门的名字一样贴切——Field Work,实地调查。记得被访者在回来的路上曾跟我聊起过,好的实习,应该能让人真正走进社会、接触社会。于我,Field Work的by-products便是如此吧。
  之后的实习生活,我接触了编码与录入,审核过录像和录音,作Quality Control监督过和我一样大的学生访员,在电话的一头红着脸故作镇定地为某个项目拨出生平第一个维修救援电话……当然还有已习以为常的审阅问卷和Excel
  文档整理等等。现在的我,已经褪去了初来乍到时的青涩,工作之于我,已然轻车熟路。
   也许是心中始终怀有的对consulting的热情和渴望,在保证完成实地部的工作之余,我也会关注一墙之隔的远景部的工作,毕竟这是我的兴趣所在。因为座位安排的缘故,一段时间我被安排在远景部的位置上整理文档,这也给了我耳濡目染、近距离体验consulting的难得机会。从他们的口中和资料里,我了解了搜集二手资料、问卷调查、深度访谈、FG等做咨询的信息获得渠道,也主动向朱正申请过周末的加班,加入缺人手的项目帮忙。其实与其说帮忙,不如说是他们给了我一次机会,虽然只是简单地搜集了一些网上的二手资料,做了简单的PPT,但我把它看作一次难得的历练,至少,consulting于我,已经不再神秘,不再那般遥不可及。
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 【上班这点事——工作的理解和感悟】

   在我的眼中,Field Work Department一直是零点最基础的部门,也是最关键的部门,因为每一个项目的展开,都离不开它所提供的第一手的问卷资料。而在实地部的日子里,除了感受到项目经理们的重视和工作的重要性,也感受到工作的tedium。之所以用tedium(单调),而不用boredom(乏味)来形容,是因为现在的我明白,一样看似简单的工作,是味同嚼蜡,还是甘之如饴,取决于一个人的心态。
  诚然,面对单调的审卷和电子文档整理工作,我曾暗生过情绪,有过退缩和彷徨,一度我觉得自己在零点的日子,就与无尽的审卷和文档
 
整理划上等号。直到一次顿悟。
   听已经离开零点的“老大”孙邦平曾经无意中提起过,他初进公司时在实地部做了几个月长的编码和录入工作。言者无心,而当时的我立刻肃然起敬,因为在实地部体验的我明白,对于当年意气风发地走出象牙塔的他来说,那是一段怎样隐忍而厚积薄发的日子。他,成功了。
  “心态决定一切,决定你的工作效率。”这些日子凝练出的一句话,赠给曾经不谙事的自己。
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 【从优秀到卓越——小本的眼光看零点】

   “这里是本土最好的市场研究&信息咨询公司之一,这里有不输于任一所大学的一样开放而严谨的培训体系,这里有一群最敬业奉献,张扬才情的同事。”——如果问我会如何向同学说起零点,相信这会是我的开场白。
  在零点的一个月,接触到了很多项目,也从这些项目窥见了零点“不正不负,不偏不倚,做客观的中立研究机构”的内涵。就像最早接触的张江高科技园区满意度的项目,我的师傅朱蔚雯对待问卷质量一丝不苟,连问卷上细小的不严谨之处都不惜费时费力让访员重新补做的态度让我很是佩服。还有陈娴雯,有着雷厉风行作风的督导,这些天在访员作弊事件的处理上表现出的对问卷客观真实性这一准则的恪守让也我为零点人
 
而骄傲。这样的细节有很多,零点的同事们的确是在用实际行动践行着零点理念,于我,他们的严谨与认真竖起了“行业的标杆”。
说说培训体系吧。有幸在零点的日子里赶上了李  辉的培训。掐指算来,这样大大小小的培训已经听了不下六七场。不论是实地部的培训,还是研究部的技术类培训,在那一个个洋溢着虔诚的学术气息的下午,一切忙碌与紧张都被暂时沉淀,这些培训无疑成为了零点人的精神盛宴。热烈的讨论,火花频发的brain storm,时不时的欢笑,当然还有可以带回去回味许久的各种分析模型,都成了这个夏天最值得珍藏的记忆。
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 【我的未来不是梦——在零点的收获】

   回顾零点之旅,概而言之,有几点主要的收获:
  1) 适应了朝九晚五和频繁加班的生活;
  2) 在实地部的一个月时间进一步锻炼了应对繁琐工作的能力;
  3) 体验了consulting firm的工作内容,对此有了粗线条的把握;
  4) 初步掌握了一些专业的调研方法,可以学以致用,用于今后的学术探索;
  5) 接触了很多实用的模型和分析方法,虽然一下子无法完全掌握,但正在不断充电中;
  6) 对这个行业的兴趣与日俱增——经历一切后最宝贵的沉淀,继续前行的不竭动力。
  From Zero To Hero——此时此刻很契合自己心情的梦想——从零点启航,开始自己的职场生涯。相信这份本土top级别的信息咨询公司的PTA经历,能成为自己敲开Roland Berger 、Bain这样的global consulting firm的敲门砖。对此、对自己的能力,我深信不疑。
 
 




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